Dear Community, In the last 6 months, Collective Memory grew 10X globally and became a real force in next-gen information and social. The reality graph is genuine and holds evidence of both heaven and hell: parties, love, fashion, art, protests, war zones. We’re now seeing 50,000 memories a day, and about to reach 6 million total. That’s remarkable. And that’s because of you. As I’ve said before - we’re building something unique. Something that can genuinely make the world more empathic. Not by being naive. By being pragmatic, smart, and productive.
The bones of Collective Memory are solid; The Memory — A new information building block that holds both content and value. The third paradigm of information, succeeding files and web pages. File → Webpage → Memory. ATTN — A scarce resource that lets people signal what matters. An economic rail with mutual incentives for all players. It combines human attention and economic value - not the dopamine driven eyeball economy, but actual human attention and trust. Long-term, not short-term. Reality Mapping — Genuine content. No filters. A long chain of evidence that lets people get a grip on reality again. The antidote to AI slop. We’re seeing something new emerge from this: an economy that rewards talent and productivity. Not capitalism. Not socialism. Something else. Joint effort, merit-based. A positive-sum game - not a betting table where your win is someone else’s loss. The outside world is paying attention. The content itself is becoming more unique and valuable: front row at Paris Fashion Week, NY protests, exclusive boots-on-the-ground footage from Iran - evidence no one else has. This economy creates a new kind of work. Being a reality mapper. A decent, intelligent way to make a living - by being curious, by being smart, by signaling what matters. By being human. That’s significant in a world where AI is taking over more and more of the jobs we currently know. We know we have something big. The potential is real. But the work is far from done - Collective Memory is still in its infancy, still in the early adopter stage. That’s important to understand. Our system is still evolving, and we need to keep that flexibility to improve fast. We hear great things from the community - people telling us it’s changed their lives: some feel more alive, some use it as social therapy, some are making money that helps pay the rent. But we also hear anxiety: about the complexity of the economy, about the changes, about the ranks. So we want to address that directly - explain what’s core and what should be expected to change and evolve. Setting expectations helps all of us.
Core
- The three motivations: Creating, Staking, Promoting. These are the user goals. Every change we make optimizes for them. As long as you’re genuinely acting on one - or all three - you’ll grow in the system.
- Withdrawn ATTN. Convert it once a month from your pATTN - and it won’t be reduced, modified, or touched. Ever. That’s your monthly gain to keep. pATTN is different. It’s our dynamic points system - we need that flexibility while the economy is still developing.
- The memory bonding curve. The core concept - getting a larger share of the revenue pool by staking early - is here to stay. Everything else we optimize around it.
- External injections. The system is designed to continuously attract value from the outside - advertisers, investors, platform rewards. This is what makes it a positive-sum game. That mechanism is here to stay.
- ATTN → USDC / ETH. We’re committed to maintaining enough liquidity in the pools to make this work.
Evolving
- pATTN to ATTN ratio. We’ll experiment with different ratios over time. Don’t get too attached to the numbers in your pATTN balance - they will change. This is important to understand: pATTN are points, not tokens. They are a relative measurement system - they show your standing and contribution compared to others, not an absolute withdrawable amount. They carry no guaranteed value, and the amounts displayed in the app are not a promise of future withdrawable ATTN. What we can guarantee is that the ATTN you withdraw each month is yours permanently.
- The stake split. The current split sends 25% to the revenue pool plus 5% to the creator - meaning late joiners start 30% underwater before they’ve done anything. That’s not sustainable and we’re fixing it.
- Withdrawal limits. Currently 5% of earned pATTN converts to ATTN each month. We want that number much higher. The gap between what you see in your points balance and what you can actually withdraw is not healthy - we want everything transparent and clear. The direction is simple: more liquid, less locked. Until eventually all earnings are fully liquid and the decision of what to do with them is entirely yours.
- Injection amounts. These will increase as the economy grows and attracts more external value.
- Fees. We’ll be introducing small fees to discourage rapid cross-staking. Long-term staking on things you genuinely believe in will be more profitable than gaming the system - that’s the behavior we want to reward. The fees will be reinjected back into memories, adding value for everyone.
What we’re optimizing for
- Long-term value — Growing the reality graph with memories that matter. Quality, diversity, and volume - until it becomes the standard reference for how news outlets, consumers, and AI models understand what’s happening in the world.
- Substantial profits for players who add real value — how do we measure real value? That’s exactly what the ATTN economy is for. The economy is not just the rails - it’s the measurement system.
- Making external capital attractive to bring in for staking — competitive with other real-world investment vehicles and assets.
- Making bad actors increasingly costly to sustain — the most effective deterrent, better than specific punishments.
- Long-term growth of the ATTN economy — liquidity and volume of the ATTN token.
Understanding the big picture - the shared motivations - is essential. It explains why we make changes, and why we’ll keep making them. Collective Memory is evolving fast, and you are early adopters of something genuinely new. If instability causes anxiety, it’s okay to wait and join when things are more settled. No hard feelings. Tomorrow we’ll share the updated parameters for Economy V1.1, our first major iteration. We’ve analyzed the changes carefully. We expect these changes to improve the value we’re creating, and therefore the returns for all of us - while raising the cost for those who don’t contribute. Stay tuned. Jonathan
CEO, Co-founder,
Collective Memory