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Hi Mappers, This week, we surpassed 8 million memories and, for the first time, reached 60,000 memories in a single day. Communities around the world are sharing their lives, and together we are building both a valuable asset and a new way to earn a living from it.

As we’ve shared before, we continue to iterate and improve both the product and the economy to make the ecosystem more sustainable and support future growth - in usage, geographic coverage, ATTN value, and, ultimately, in the ability for each of us to earn a living through the honest - and even fun - activity of mapping.
Here are a few updates on what’s changing, and why:

New withdrawal terms - live tomorrow (May 18th):
  • Creators - all of your earnings.
  • Promoters - all of your earnings.
  • Investors - 10% of your staking profits, with no cap. This replaces the current $250 hard cap.
All withdrawals are split 50/50: half as Liquid ATTN and half as Savings ATTN. Liquid ATTN can be converted to USDC and used immediately through standard crypto withdrawals or the Collective Memory debit card. Savings ATTN are fully yours as well, but are held in a personal vault as a long-term savings balance that unlocks gradually over time.
Savings ATTN These are real tokens allocated directly to your personal vault. They are permanently yours and will never be deducted or taken away. The tokens unlock gradually over time according to a public schedule that evolves alongside the growth of the ATTN ecosystem and network. We aim to publish the full unlocking schedule by June 1st. The schedule will apply equally to users, founders, employees, and company investors alike. Why can users trust the unlock structure? Because our incentives are fully aligned with the community for the long term. This is what a collective looks like in practice.
Everyone is on the same system. If users are locked, we are locked. If users wait, we wait.

Why the 50/50 split A functioning economy needs more capital flowing-in than flowing-out. If everything earned gets extracted the moment it lands, there is no economy - just a pipe. The savings portion keeps the system solvent so the earnings stay real. This is how every real economy works: salary and savings, not salary and drain.
Hobby and Pro investors Right now, everyone is on the same investor terms - 10% of staking profits, with no cap. We’re calling this the Hobby tier. With the removal of the cap, high-volume staking - even as a Hobby investor - can already generate substantial income for highly active users. We’re building a second tier - Pro - for users who bring their own capital. Pro investors will have higher withdrawal rights and higher stake limits. We’ll publish them alongside the unlocking schedule on June 1st. Allowing larger capital into the system is not something we take lightly, and we want the terms to be right. Until then, everyone operates as Hobby. When Pro launches, you’ll be able to choose your tier during any withdrawal cycle.
Debit card The Collective Memory debit card is now rolling out to all users in eligible countries. A full list is included at the end of this announcement. Over the past weeks, beta testers have been using their earnings instantly in the real world with great results, from everyday groceries to larger purchases like a MacBook. The feedback has been extremely positive, and it proved that people want direct access to the value they create in the network. Starting today, users in eligible countries will begin receiving onboarding notifications for the Collective Memory debit card.
What’s coming next
  • Withdrawal cycles are becoming faster and more flexible, moving from 30-day cycles to just 14 days.
  • Each withdrawal will cleanly reset your “Next Withdrawal Limit,” allowing it to grow again as you earn more. No more fluctuating “moving window” calculations. Just a simple, transparent system that’s easy to follow.
  • We’re targeting a sustainable monthly inflow at least 10% greater than outflow - ensuring steady, long-term growth of the token value.

The income ranges we’re building around We plan around your potential income the same way a real economy would. These are the targets we’re designing toward based on the current token price of around $0.01. We’re sharing these numbers, which until now were kept private, to give more visibility into the direction and goals of the system, not as guarantees or promises of future revenue.
  • Dedicated Creators working close to full-time: $2,500–$5,000/month.
  • Casual Creators: Up to hundreds per month.
  • Pro Investors: monthly effective yields ranging from -1% for poor attention prediction to 100% for excellent attention prediction, with a weighted average target of around 3.5% per month. With compounding, that translates to roughly 2x annually on average, with significantly higher returns possible for top-performing stakers.
  • Active Hobby Investors: path to $2,000+/month - but that means thousands of stakes each month. The work matches the reward.
  • Promoters: no cap. If you bring thousands of users - which some of you already have - you can earn $5,000+/month.
As the token attracts long-term buyers (brands paying to advertise against real content and investors who see value in a future media asset) - these numbers grow. Our goal is to grow ATTN 10X to $0.10 within the next 12 months.  This is our plan. Not a promise. It depends on us building the infrastructure and on you operating it, contributing content, curating what matters. Time and effort from all sides.
ATTN growth affects your income and savings directly Everything earned in the app - as a creator, investor, or promoter - is paid in ATTN tokens. The current price is $0.01, and the team’s goal is to reach $0.10 within the next 12 months (a goal, not a promise or guarantee). What does that mean? If the token grows in value, the ATTN you earn and save today could also grow in value over time. For example, earnings or savings equivalent to $2,500–$5,000 today could potentially be worth significantly more if the token reaches those levels. That growth depends on all of us. The more people create content, refer new users, and actively engage with the app - the higher the demand for ATTN, the higher its price, and the higher everyone’s earnings. You’re not just a user. You’re part of an economy that grows with you.
The bigger picture We’re building a real economy. Not a platform that extracts from its users, but one where the people doing the work share in the value they create. Every decision - the withdrawal splits, the savings schedule, the alignment with our own vesting - points in that direction.

So keep mapping interesting realities. Stake in the memories you believe deserve attention. Bring your friends and communities into the network. Together, we’re building something truly unique -
I’m sure many of you can already feel it.

Thanks for being here.

Jonathan (Nypple)
Co-Founder, CEO

Eligible countries for Collective Memory Debit Card: North America:
United States
Europe:
Andorra, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
Asia-Pacific:
Australia, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam
Latin America:
Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru
Rest of World:
Azerbaijan, Bahrain, El Salvador, Georgia, Ghana, Guernsey, Isle of Man, Israel, Japan, Jersey, Kazakhstan, Kenya, Macao, Moldova, Nigeria, Oman, Panama, Saudi Arabia, South Africa, South Korea, Turkey, Uganda, Ukraine, United Arab Emirates, Uzbekistan

Disclaimer:

ATTN tokens are digital assets whose value may fluctuate significantly over time. Any references to future token prices, income ranges, yields, or potential growth are forward-looking statements based on current goals, assumptions, and internal projections. They are provided for informational purposes only and do not constitute guarantees, promises of returns, financial advice, or investment advice.
Participation in the Collective Memory ecosystem involves risk, including the possible loss of value. Earnings, savings balances, and token prices may increase or decrease depending on market conditions, platform adoption, user activity, liquidity, regulatory developments, and other factors outside the company’s control. Nothing in this communication should be interpreted as a guarantee of future performance, fixed income, or appreciation of the ATTN token. Users should participate responsibly and make their own independent financial decisions.