Most people who do well combine all three.
Create
You see something worth documenting. You open the app and capture it. A protest forming in the city center. A flood nobody’s covering. A DJ set that won’t exist tomorrow. A moment of beauty in an ordinary street. Post it directly — no filters, no editing, no uploading from your camera roll. Raw, geotagged, timestamped. A permanent record of something real. Every time someone stakes ATTN on a memory, the creator earns a 5% fee. Automatically, directly. No brand deals, no follower thresholds, no algorithm deciding whether the content deserves distribution. If people think it matters, the creator gets paid. A memory that captures a breaking event and attracts serious staking can generate real income — not just once, but continuously, as it resurfaces and attracts new stakes over time. The creators doing best on the platform aren’t posting once a week. They’re mapping reality consistently — building a body of work that compounds.Stake
Scrolling the feed. Footage from inside a protest in Tehran that nobody else has. First-row coverage from Paris Fashion Week. A flood in a city that isn’t making the news yet. Something important that should be seen. On every other platform, you’d hit like and move on. On Collective Memory, you stake ATTN on it. Not just expressing an opinion — making a financial commitment. Saying: this matters, and I’m putting something behind it. Stake early on a memory that later attracts more attention, and the position grows in value. The bonding curve rewards early discovery — the first people to recognize something important get more tokens per ATTN than those who follow. It’s the opposite of how the web works. PageRank rewards the already-famous. This system rewards the people who find things first. If the memory doesn’t attract further staking, the staker may take a loss. That’s the point. The signal is only meaningful because it costs something.Promote
Bring others in. When someone you referred earns as a creator, you earn 10% of what they make. Not a one-time bonus — an ongoing share of the value they create. Find one serious reality mapper, and you benefit from everything they build on the platform. The best promoters aren’t blasting referral links. They’re identifying people with real potential — journalists, photographers, activists, travelers, people who are already documenting the world and getting nothing for it except likes that don’t pay rent — and bringing them into a system that actually rewards that.Three roles. One economy. Designed so the people who add the most value take home the most value. No algorithm deciding who wins. No platform extracting everything while creators get exposure.